@twitter handle – are you in the 30 minute response league?

English: jacket cover of Dominate your market ...

English: jacket cover of Dominate your market with Twitter – UK edition (Photo credit: Wikipedia)

Does you company have a dedicated and real time twitter handle for service to your customers? Be it for your product or service or promotion?

Well, if your answer is yes, then you are in a special 23% league! Yes. As per a survey by simplymeasuredthat’s the percentage of companies which have a service-handle on twitter!

But whats the point if you have a handle, and take eons to respond to your customers? Today, with social media at the touch of a mobile screen 24/7, every minute of delay in your response is adding up to the dissonance in the customer’s mind.

In the same survey, not many of those 23% companies responded to the tweets coming in, within 30 minutes!

And that is a big big fail!

So, have a service twitter handle only if you man it real-time and 24/7/365.

Else, don’t have one. Period.

Does your organisation have the soc-med ecosystem to pass the 30 minute response test?

If you say YES, you are in the 30-minute response league.

About Team @ The PR Workshop

Communications professional, PR practitioner, HR & Talent acquisition pro. Love & live by working on customer centric co-created and do-able communication strategies across platforms! Live in Chennai, India

Posted on December 13, 2012, in media relations, PR, prmeasure, social, socialchampion, socialplaybook, socmed and tagged , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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