Online activism, India et al
Posted by Team @ The PR Workshop
My country, India, has seen a spur of online activism in the recent few years, thanks to the growing disillusionment of the much touted urban middle class, and a perceived failure of the present country administration on a whole range of issues – from corruption, which has swept the carpet under the polity to law and order – where my sisters do not feel safe to step out late evenings, right at the heart of my national capital.
Some notable examples of recent online activism
- The movement, India against corruption which sprung into existence thanks to the moral leadership of Anna Hazare, has used online tools in a big way, to spread the message across, gather people, and consolidate views and crowd source protest ideas. On twitter, they have mad e of numerous handles, the primary one being @janlokpal, and successfully built opinions.
- In the protests against the recent moral assault and subsequent death of Delhi girl Nirbaya, by a gang of rogues on a moving bus, many groups and individuals used the social media to spread their angst against the establishment and the police, protesting consistent inaction. Some notable handles in this episode were activist @tajinderbagga who was the target of police action, and a girl activist who was arrested for joining the protests.
- Online activists crowd sourced strong protest against a Gurgaon hotel hosting a singing even of notable Punjabi singer Honey Singh, whose lyrics provoked anger for their lewd views on women, in the light of events after the death of brave girl Nirbhaya.
(just to illustrate a few; twitter handles selective and not exhaustive)
The increasing spread of information through social media, and a large number of concerted online and offline activists spreading information to garner support for any cause that affects the common man is a new trend that is catching up swiftly in India and neighboring countries as well.
The establishment and the stakeholders who are the target of such activism, either out of compliance and deference to the views of people, or out of the fear that a cascading effect of the information on them from online to offline to the houses to the streets, will impact the credibility – are partly giving in to some demands as a result of online activism.
While the measurement of the effects of online activism will be a bit farfetched as of now, the day is not far when social media mavens will also find out means by which the on the ground impact of such efforts can be quantified and the impact measured.
While in India, online activism has only sprung into action only in more recent times, globally, the trend is in place at least for the past decade, and is only increasing/bound to increase by the day as the social media has proven to be a platform for swift dissemination of real time breaking news and events, and in many countries where democracy is nonexistent or in peril, where mobile devices in the hands of the affected, disgruntled and victimized, are the only means by which they make messages go viral – and for the global media to take note.
There’s also a raging debate that’s been going on since a while on whether online activism is really a cause for worry across the globe – questioning the likely effect isolated groups can have on ground realities. Malcolm Gladwell’s article in The Newyorker of Oct 4, 2010 http://nyr.kr/ap4hO1 stirred a social hornets’ nest, inviting a flurry of responses to the statement “ Social media can’t provide what social change has always required”.
Amongst the many interesting debates as a reply to Gladwells story, Erum Haider from neighboring Pakistan made very relevant and sort of ‘local’ responses to why social activism will make an impact and will stay on, and gain more power if used appropriately, for the right causes too. http://bit.ly/arngfb
With a fair amount of confidence, and the emerging nature of polity and demography in this part of the globe, one can say, with a fair amount of confidence that ‘social activism’ is indeed here to stay, and gain more strength as the clock ticks.
If you are a social media maven, ‘social media activism’ making J must be in your armor as well.
By the way, is it in the things to watch for in 2013 in your trend-watching list?
You can also see a brief history of online activism here http://on.mash.to/qYMYUU
- Mere Slacktivism (jilliancyork.com)
- Indian Rape Victim Inspires New Wave of Public Activism (theepochtimes.com)
- Is online activism an alternative to street action? (electionswatch.org)
- Take back the night – the anatomy of a protest (ndtv.com)
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About Team @ The PR WorkshopCommunications professional, PR practitioner, HR & Talent acquisition pro. Love & live by working on customer centric co-created and do-able communication strategies across platforms! Live in Chennai, India
Posted on January 14, 2013, in brand, communication, context, journalism, media relations, online activism, PR, prmeasure, socialchampion, socialplan, socialplaybook, socmed and tagged Activism, communication professionals, crisisPR, India, Internal communications, Internet activism, Malcolm Gladwell, social-media, socmed, Twitter, warroom. Bookmark the permalink. Leave a comment.