Posted by Team @ The PR Workshop
We only keep hearing of how campus recruiters – companies chasing talent – have used the power of twitter to build their company brands, and also create loads of visibility for their campus recruitment initiatives.
Now, in 2013, its imminent that colleges use twitter to showcase their talent to the outside world – it’s important not just for the sake of doing it – but to position the campus, college/university and its students as great prospective employees.
Twitter and other social media are one of the ways colleges can make sure that they stand out – with the proliferation of science and professional colleges/universities in a country like India, and the reduced intake expected in the much sought after information technology/IT enabled services businesses, organizations no longer would want to visit campuses all and sundry. HR and hiring managers responsible for campus initiatives will only be choosier, and only be willing to look at institutes where the ‘ employ-ability’ factor is relatively very high.
So, it’s time that campuses, placement, coordinators and students took a plunge into how they can effectively use twitter to position their ‘brand’ as a place with students with diverse employ-ability skills, and hold great promise to organizations of the future, and the HR/hiring managers.
Campus hiring managers can look at even rolling out highlights of the student profile in various lines of study, tweet their placement brochure to all the targeted and top organizations, and exchange information on specifics of the skills looked for, the number of students with the targeted ‘employable skills’ and so on. The extent to which information can be showcased is only limited by the bouquet of skills sought for.
Individual student accomplishments which are unique and note-worthy, case studies and research papers by the students, pod-casts where students showcase their unique skills and abilities… there are a host of variations that can go out through the twitter handle,
And with the power of student social networks, this kind of talent broadcast will give a great branding opportunity for the campus, its programs, and the talent they churn out.
With a little thought, mixed with the power of student innovation, this is one of the ways that campus branding initiatives will fetch long term positioning and talent visibility – drawing organizations like butterfly takes to flowers with honey.
So, is your campus brand (campus hiring program) on twitter and social media?
Does your campus program have the power of social?
- Find Colleges – When to Plan a Campus Visit (bigfuture.collegeboard.org)
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