Posted by Team @ The PR Workshop
Pope Benedict has expressed his intent to move on, owing to palpable health reasons – and going by the looks of the visuals widely aired by television channels, it appears to be true.
Late on Monday night, the Vatican has released the text of the Pope’s speech informing a close door meeting of his decision – read it here http://bbc.in/YT31jU
Yet, the Vatican authorities, and more-so, the communication advisers at Vatican seem to have missed a golden opportunity in seizing the moment – from a PR and communication angle!
Even hours after the news broke, the communications team of Vatican did not come up with a formal statement, may me with a mention of the events that led to the pope’s decision.
The highest religious authority of catholic Christians in the world is wanting to move on from his role, and surprisingly, his communications or pr team does not back it up with a statement of facts, and may be a succession plan with a timeline.
Even worse, in the news broadcast on BBC news aired this morning, a communications adviser to the pope was seen as saying that “people missed the hints thrown in by the pope in an address a couple of months back”
Communication advisers are meant to simplify the messages and send it to the target audience, and not act as soothsayers or those who just dissect comments – that was the role of external communication pro’s and not the least of a Vatican communications adviser.
If people have to read between the line of what Pope’s say time and again, then that would be only a recipe to more confusion and a clear lack of communications authority at the papal seat.
It was only a few weeks back that the Pope chose to join the social media bandwagon by coming on to twitter – an acknowledgement of the changing times by none other than himself! http://bit.ly/YT4pDa
Yet, the team of communicators at the Vatican left the media, the believers, and people of the world guessing on the ifs and buts.
The Vatican’s communications team have proved that they are redundant?!
- How to Win a Tech Contract With The Vatican (forbes.com)
- Vatican Announces Pope’s Retirement (nbc15.com)
- Vatican says new pope to be elected before Easter (newsinfo.inquirer.net)
- Pope Benedict to resign, Vatican says (thestar.com)
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