Is your campus hiring, ‘social’ empowered?

We only keep hearing of how campus recruiters – companies chasing talent – have used the power of twitter to build their company brands, and also create loads of visibility for their campus recruitment initiatives.

Now, in 2013, its imminent that colleges use twitter to showcase their talent to the outside world – it’s important not just for the sake of doing it – but to position the campus, college/university and its students as great prospective employees.

Twitter and other social media are one of the ways colleges can make sure that they stand out – with the proliferation of science and professional colleges/universities in a country like India, and the reduced intake expected in the much sought after information technology/IT enabled services businesses, organizations no longer would want to visit campuses all and sundry.  HR and hiring managers responsible for campus initiatives will only be choosier, and only be willing to look at institutes where the ‘ employ-ability’ factor is relatively very high.

So, it’s time that campuses, placement, coordinators and students took a plunge into how they can effectively use twitter to position their ‘brand’ as a place with students with diverse employ-ability skills, and hold great promise to organizations of the future, and the HR/hiring managers.

Campus hiring managers can look at even rolling out highlights of the student profile in various lines of study, tweet their placement brochure to all the targeted and top organizations, and exchange information on specifics of the skills looked for, the number of students with the targeted ‘employable skills’ and so on. The extent to which information can be showcased is only limited by the bouquet of skills sought for.

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Individual student accomplishments which are unique and note-worthy, case studies and research papers by the students, pod-casts where students showcase their unique skills and abilities… there are a host of variations that can go out through the twitter handle,

And with the power of student social networks, this kind of talent broadcast will give a great branding opportunity for the campus, its programs, and the talent they churn out.

With a little thought, mixed with the power of student innovation, this is one of the ways that campus branding initiatives will fetch long term positioning and talent visibility – drawing organizations like butterfly takes to flowers with honey.

So, is your campus brand (campus hiring program) on twitter and social media?

Does your campus program have the power of social?

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• Find Colleges – When to Plan a Campus Visit (bigfuture.collegeboard.org)

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Useful post on #socialmedia monitoring tools by Steve.

Steve Farnsworth's Old Blog

The List
From time to time, every digital marketer needs a quick and easy social monitoring tool to use for various projects, and if it is free that is all the better. While not an exhaustive list, it is a strong collection of the most popular free tools available. I hope you find what you need here.

Click to Tweet: ★ Top 20 Free Social Media Monitoring Tools ★

This list is based on over 400 votes collected at The Steveology Blog from June 2012 to the end of the year. Depending on your needs, you will likely require to use more than just one tool to monitor your brand on the social web since no one tool will be perfect.

Section Criteria
I selected the tools for the poll this list is based if they were completely free, or having a permanent free option that I felt actually provided value…

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Wow.. this blog is now on Alltop..!

alltop-sticker (Photo credit: teamstickergiant)

Fantastic news!  Public Relations Equity is now is now listed on Alltop, categorized under the Public relations topic. It’s quite an honor, actually. Why, you may wonder?

If you weren’t aware, Alltop is one of the most popular and respected content aggregators co-founded by the one and only Guy Kawasaki(the former chief evangelist of Apple).

All blog submissions are reviewed manually by intelligent humans, so as to filter out the fluff and maintain high quality content. Listed there, you’ll find all the top bloggers, thought leaders, and geeks from numerous different industries.

It’s a proud moment for Public Relations Equity to be out there… and that makes us think harder to churn out only the best in PR..!

Do you use Alltop? What do you think?

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Agility ‘myopia’ – will your social media plan ever help?

Social Media Cafe (Photo credit: Cristiano Betta)

Organizations’ round the world are slowly adopting to the brutal embrace of the social media.  The word brutal might sound crude, yet, that is only to signify the powerful impact the medium has on how contemporary business is done, and how customers across every business are gathering real-time information of your products, services and people!

As a matter of fact, it will not be an exaggeration to say that your customer knows better than you, or your product/service or people, more that you; not just that, the customer gets to know it faster that you.

Once the customer gets to know – by virtue of your brick and mortar touch points – they could be your product performance, your people response, or your service credential, he gets online and shares this knowledge to the world – by a blog, a podcast, a tweet or a face-book post…  any tool that comes in handy to him at the click of a mouse.

Speed or call it ‘agility’, is the mantra. And your organization being ready to embrace the power of social also means that you are willing to engage in conversations real-time, round the clock, and round the year!

Most organizations miss this point – they have a social media plan, yet, the system is steeped in old world bureaucracy – the social team, or the team that is meant to respond real-time is a victim to the rigor of seeking approvals from the higher ups – who are completely myopic to the power of agility in social media. When the need is to swiftly respond, they engage in internal debates on the how and when, and sometimes the tangible benefits/losses and the ‘budgetary’ impact of the actions to be taken.

Little do these agility-myopic people realize that there is a negative spiral out there swallowing the reputation of the organization, one bite a second (or is it faster?!). In this age and world of 24/7 social, your hard-built reputation is at stake, every minute you are embroiled in useless bureaucracy!

Social media is not for the agility myopic – if your organization has a well made social play-book, yet does not have the culture of agility or is not willing to swiftly embrace the ‘agility culture’, then there is one way out – throw the social play book in the dustbin, and get back to business as usual.

May sound rude, yet, that’s the harsh reality – the social space is NOT for those with agility myopia!

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Does #socmed management need specialist intervention?

Although the word social media is being used in a broad sense, the question is more in the context of the 140 character powerhouse of information, Twitter!

Globally, and in India as well, celebrities and the common man alike have taken to tweeting as not just a habit, but a must do.

In the case of celebrities, even just a few tweets gets them thousands of followers, and along with that comes loads of scrutiny both by the media, and their followers/critics.

Celebrities use their status sometimes to a great advantage (like Oprah); at the same time, some of them tend to shoot them in their own legs by their over enthusiasm, and also in their bit of recklessness. In a nation of a billion views on any topic in the universe that is India, such reckless tweets land the celebrities into controversies, and at times land them in litigation.

There are a whole bunch of celebrities who use ghost tweeters, with their views on issues be known, and the actual time and line of tweeting is decided by the tweeter who happens to be a specialist in communication. In such cases, the specialist adds in a sense of context, and takes care to see that the sensitivities are not hurt, in issues of import

While there can be questions on whether such a tendency to specialist manage or agency manage social media is right, ethical, and stands for authenticity, there can be no doubt that when there is so much rapt attention to every single tweet and word in the tweet uttered, a specialist intervention in managing such social media is the best available tool of communication management.

As a communications outreach professional, what are your views?! Please feel free to share!