Monthly Archives: December 2012
Wow.. this blog is now on Alltop..!
Posted by Team @ The PR Workshop
Fantastic news! Public Relations Equity is now is now listed on Alltop, categorized under the Public relations topic. It’s quite an honor, actually. Why, you may wonder?
If you weren’t aware, Alltop is one of the most popular and respected content aggregators co-founded by the one and only Guy Kawasaki(the former chief evangelist of Apple).
All blog submissions are reviewed manually by intelligent humans, so as to filter out the fluff and maintain high quality content. Listed there, you’ll find all the top bloggers, thought leaders, and geeks from numerous different industries.
It’s a proud moment for Public Relations Equity to be out there… and that makes us think harder to churn out only the best in PR..!
Do you use Alltop? What do you think?
Related articles
- 14 Sources for Content Curation Inspiration (contentmarketinginstitute.com)
- Self-publishing and Guy Kawasaki (selfpubadvocate.wordpress.com)
- #MyStartupStory: Guy Kawasaki, Former Apple Chief Evangelist and Alltop Founder (hiscoxusa.com)
- In(tegrate) the Cloud 2012 Highlights (cloudintegration.wordpress.com)
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Posted in alltop, socmed, Uncategorized
Tags: alltop, Guy Kawasaki, Marketing and Advertising, public relations, social-media
@twitter handle – are you in the 30 minute response league?
Posted by Team @ The PR Workshop
Does you company have a dedicated and real time twitter handle for service to your customers? Be it for your product or service or promotion?
Well, if your answer is yes, then you are in a special 23% league! Yes. As per a survey by simplymeasuredthat’s the percentage of companies which have a service-handle on twitter!
But whats the point if you have a handle, and take eons to respond to your customers? Today, with social media at the touch of a mobile screen 24/7, every minute of delay in your response is adding up to the dissonance in the customer’s mind.
In the same survey, not many of those 23% companies responded to the tweets coming in, within 30 minutes!
And that is a big big fail!
So, have a service twitter handle only if you man it real-time and 24/7/365.
Else, don’t have one. Period.
Does your organisation have the soc-med ecosystem to pass the 30 minute response test?
If you say YES, you are in the 30-minute response league.
Related articles
- Top Brands Using Twitter for Customer Support (marketingprofs.com)
- Report: 23% Of Top Brands Have A Separate Twitter Account For Customer Service (marketingland.com)
- How to Handle a “Wine-er” on Social Media (wineglassmarketing.com)
- Social Customer Service Lessons from 280 Tweets Over 26 Days (radian6.com)
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In public relations measurement, keep ‘context’, as a mantra!
Posted by Team @ The PR Workshop
How many times has someone walked up to your organization with this as a pitch – hey, look, you are working with xyzee agency, and I see that you are not getting optimal coverage across platforms : and to seemingly substantiate the claim presents the easy tool in the PR weaponry – the competitive news track?
The tendency of any management or internal communications team is to jump at the prospect of having more column cms’ and more clipping and mentions in prime time television media! At the quest of measurement of PR, the crucial parameter – context – is given a miss.
Stories about your organization or about your product, services or people, are not the media’s making… they are always your making – what PR does is to amplify the talking points, at the appropriate time, in the right context. And when the mention or coverage is apt enough, that is a winning communication that some pointless ‘friendly journo’ spiel on your product, which most in your target audience will attach little value to.
Both in the practice of PR (which now effectively is trans-media story telling), and in PR outcome measurement, CONTEXT is the thing to look for. Keep asking, if the media or social-mention of your brand or people, is in the right context in the right form/media.
Good to remember this – one column inch in the right place may be more relevant for your communications program, which a ten plus column inches in a media that does not anyway matter.
So, when someone comes in with a pitch which only speaks the language of quantity (measurement), ask you, whether it will impact to the power of context.
Remember, context is the most relevant and powerful PR measure mantra!
Related articles
- PR can’t be measured? You need a new agency (smokinggunpr.co.uk)
- How Come PR Gets No Respect? (mediabistro.com)
- PR garners better results (micahdorfner.wordpress.com)
- 7 Silly Mistakes to Stop Making in Your PR Pitches (hubspot.com)
- How the Evolution of PR Mingles With Content Marketing (hubspot.com)
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Posted in brand, champion, communications outreach pro, context, information integrity, prmeasure, social, socialchampion, socmed
Tags: business, communication, context, contextual PR, corp comm, Crisis management, Engagement, Marketing and Advertising, Measurement, Media Monitoring, public relations, social-media, socmed